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The Passive Voice

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Passive and Active Voices

Verbs are also said to be either active (The executive committee approved the new policy) or passive (The new policy was approved by the executive committee) in voice. In the active voice, the subject and verb relationship is straightforward: the subject is a be-er or a do-er and the verb moves the sentence along. In the passive voice, the subject of the sentence is neither a do-er or a be-er, but is acted upon by some other agent or by something unnamed (The new policy was approved). Computerized grammar checkers can pick out a passive voice construction from miles away and ask you to revise it to a more active construction. There is nothing inherently wrong with the passive voice, but if you can say the same thing in the active mode, do so (see exceptions below). Your text will have more pizzazz as a result, since passive verb constructions tend to lie about in their pajamas and avoid actual work.

We find an overabundance of the passive voice in sentences created by self-protective business interests, magniloquent educators, and bombastic military writers (who must get weary of this accusation), who use the passive voice to avoid responsibility for actions taken. Thus "Cigarette ads were designed to appeal especially to children" places the burden on the ads — as opposed to "We designed the cigarette ads to appeal especially to children," in which "we" accepts responsibility. At a White House press briefing we might hear that "The President was advised that certain members of Congress were being audited" rather than "The Head of the Internal Revenue service advised the President that her agency was auditing certain members of Congress" because the passive construction avoids responsibility for advising and for auditing. One further caution about the passive voice: we should not mix active and passive constructions in the same sentence: "The executive committee approved the new policy, and the calendar for next year's meetings was revised" should be recast as "The executive committee approved the new policy and revised the calendar for next year's meeting."

Take the quiz (below) as an exercise in recognizing and changing passive verbs.

The passive voice does exist for a reason, however, and its presence is not always to be despised. The passive is particularly useful (even recommended) in two situations:

• When it is more important to draw our attention to the person or thing acted upon: The unidentified victim was apparently struck during the early morning hours.
• When the actor in the situation is not important: The aurora borealis can be observed in the early morning hours.

The passive voice is especially helpful (and even regarded as mandatory) in scientific or technical writing or lab reports, where the actor is not really important but the process or principle being described is of ultimate importance. Instead of writing "I poured 20 cc of acid into the beaker," we would write "Twenty cc of acid is/was poured into the beaker." The passive voice is also useful when describing, say, a mechanical process in which the details of process are much more important than anyone's taking responsibility for the action: "The first coat of primer paint is applied immediately after the acid rinse."

We use the passive voice to good effect in a paragraph in which we wish to shift emphasis from what was the object in a first sentence to what becomes the subject in subsequent sentences.

The executive committee approved an entirely new policy for dealing with academic suspension and withdrawal. The policy had been written by a subcommittee on student behavior. If students withdraw from course work before suspension can take effect, the policy states, a mark of "IW" . . . .

The paragraph is clearly about this new policy so it is appropriate that policy move from being the object in the first sentence to being the subject of the second sentence. The passive voice allows for this transition.†

Passive Verb Formation

The passive forms of a verb are created by combining a form of the "to be verb" with the past participle of the main verb. Other helping verbs are also sometimes present: "The measure could have been killed in committee." The passive can be used, also, in various tenses. Let's take a look at the passive forms of "design."

Tense	Subject	Auxiliary		Past Participle
		Singular	Plural
Present	The car/cars	is	are	designed.
Present perfect	The car/cars	has been	have been	designed.
Past	The car/cars	was	were	designed.
Past perfect	The car/cars	had been	had been	designed.
Future	The car/cars	will be	will be	designed.
Future perfect	The car/cars	will have been	will have been	designed.
Present progressive	The car/cars	is being	are being	designed.
Past progressive	The car/cars	was being	were being	designed.

A sentence cast in the passive voice will not always include an agent of the action. For instance if a gorilla crushes a tin can, we could say "The tin can was crushed by the gorilla." But a perfectly good sentence would leave out the gorilla: "The tin can was crushed." Also, when an active sentence with an indirect object is recast in the passive, the indirect object can take on the role of subject in the passive sentence:

Active	Professor Villa gave Jorge an A.
Passive	An A was given to Jorge by Professor Villa.
Passive	Jorge was given an A.

Only transitive verbs (those that take objects) can be transformed into passive constructions. Furthermore, active sentences containing certain verbs cannot be transformed into passive structures. To have is the most important of these verbs. We can say "He has a new car," but we cannot say "A new car is had by him." We can say "Josefina lacked finesse," but we cannot say "Finesse was lacked." Here is a brief list of such verbs*:

resemble	look like	equal	agree with
mean	contain	hold	comprise
lack	suit	fit	become

Verbals in Passive Structures

Verbals or verb forms can also take on features of the passive voice. An infinitive phrase in the passive voice, for instance, can perform various functions within a sentence (just like the active forms of the infinitive).

• Subject: To be elected by my peers is a great honor.
• Object: That child really likes to be read to by her mother.
• Modifier: Grasso was the first woman to be elected governor in her own right.

The same is true of passive gerunds.

• Subject: Being elected by my peers was a great thrill.
• Object: I really don't like being lectured to by my boss.
• Object of preposition: I am so tired of being lectured to by my boss.

With passive participles, part of the passive construction is often omitted, the result being a simple modifying participial phrase.

• (Having been) designed for off-road performance, the Pathseeker does not always behave well on paved highways

Passive Voice

Passive voice is a grammatical construction ( grammatical form ) where the subject in the sentence ( sentence ) or clause ( clause ) does not take action , but rather accept the action or follow-up ( receiver of action ) by the other agent ( DOER of action ) either mentioned or not .

In contrast , the active construction , subject to the sentence or clause directly related to the verb to act as the agent of the action. Active sentence can be transformed into passive , but only transitive verb ( has a direct object ) that can be enforced so .
Formula Passive Voice

The formula is as follows passive voice below .

passive voice
Note :

    Auxiliary verb can be either a primary auxiliary verb be ( is , are , am , was , were , be , been , being) or a combination of the two primaries ( is / are being , was / were being , has / have been ) as well as between primary and capital auxiliary verb ( will be , will not have been ) .
    The combination of the auxiliary used in the passive form of the tenses . Fuller explanation can be found in the Form of Passive tenses , Infinitive , and Gerund .
    Past participle form of the verb used transitive ( has a direct object ) .

example :

She can not drive a car . ( active voice , transitive )

 He always come on time . ( active voice , Intransitive )

    Changes in the shape of the base to form the past tense and past participle of regular or irregular basis .

example :

play ( base form) - > played ( past participle )

 sing ( base form) - > sung ( past participle )

Examples of Passive Voice on Auxiliary Verb Be:
Components Passive Voice Example Sentences
Be subject PP
I am paid I am paid in dollars .
( I paid in dollars . )
the red velvet recipe is used the red velvet recipe is used by many people .
( Recipe red velvet they will be used by many people . )
all of my shoes are washed All of my shoes are washed every month .
( All my shoes washed every month . )
large amounts of meat and milk are Consumed Large amounts of meat and milk are Consumed by many people in the countries .
( A large number of meat and milk consumed by many people in the countries they will be . )
The book was edited The book was edited by Beatrice Sparks .
( The book edited by Beatrice Sparks TSB . )
The books were edited The books were edited by Beatrice Sparks .
( The books they will be edited by Beatrice Sparks . )
Exception of Transitive Verbs

Not all transitive verbs , verbs that have a direct object , can be pacified . Some of these verbs are , among others : have , Become , lack , look like , mean , etc. will sound unnatural meaning when pacified . Some example sentences of the verb is as follows .
example :

    I have a great new idea. - > Can not be pacified by : A great new idea is had by me .
    The snack contains aspartame . - > Can not be pacified by : Aspartame is contained by the snack .

Overview of the Passive Voice

In the passive voice construction , subject to the clause or sentence acts as the receiver of the action ( receiver of action ) of the action ( the action expressed by the combination of the auxiliary verb to past participle ) conducted by DOER of action ( doer of action ) . Fuller explanation can be found in Understanding , Formulas , and Sample Passive Voice .
Active into Passive Voice Transformation

Active "normal " voice can be transformed or converted into a passive form with the following steps .
Active Voice - > Passive Voice
Subject ( DOER of action )
+
action verb
+
Object ( receiver of action ) - > Subject ( receiver of action )
+
auxiliary verb *
+
past participle
+ / -
by ... ( DOER of action )

* Description of the auxiliary verb used to be seen in the introduction .
example :

    Julia wrote the report . - > The report was written by Julia
    I have made ​​a decision . - > A decision has been made ​​by me .

Usage and Examples

Some examples of the use and changes from active to passive sentences are as follows .
usage Example
Active Voice Passive Voice
used when DOER of action ( action actor ) is unknown .

·         Active :  Someone knocked on your door last night .  

Passive : you door Was knocked on  last night .

·         Active : Somebody has used the computer without the permission. 

Passive : The computer has been used without permission .

used when DOER of action is not necessary to mention .

For example, because the perpetrators of these acts are clear / predictable or refer to people in general .

·         Active :  You can view the results on the web .

Passive : The final results can be Viewed on the web .

·         active : People seldom do physical exercises Regularly .

passive :  Physical exercises are seldom done Regularly .

·         active : The teacher had instructed the students to solve math problems .

passive : The students were had instructed to solve the math problem .

used to give emphasis to the object

·         active :  Sunmark Press published The Enzyme Factor at the first time in 2005 . passive : The Enzyme Factor was published at the first time in 2005 by Sunmark Press .

·         active : I have to collect more than 20,000 dollars to buy the car .

passive : More than 20,000 dollars would have to be collected ** to buy the car .

used as a variation on the words .

 For example, the perpetrator acts mentioned in the previous sentence .

·         Active : KPK Investigators knew that the Commission Neng Sri Wahyu returned to Indonesia . They Arrested the woman on June 13 .

passive : KPK Investigators knew that the Commission Neng Sri Wahyu returned to Indonesia . The woman was Arrested on June 13 .

Formulas and Examples of Passive Voice on tenses

Auxiliary to form the passive construction in the form of auxiliary tenses can be ( is , are , was , were ) , the combination of two primary auxiliary ( is / are being , was / were being , has / have been ) , or between primary auxiliary verb capital ( will be , will not have been ) . Auxialiary is then combined with a past participle to form the passive verb form . The formulas and examples of passive voice in some kind of tenses can be seen in the following table .

Tenses Formula Sample

Present Simple :  am / is / are + past participle

                 Example :  The crafts are made of wood .
Continuous        :  am / is / are + being + past participle

                 Example :  The room is being cleaned .
Perfect                 :  has / have + been + past participle

                Example  :  Your requests have been approved .
Simple Past        :  was / were + past participle

                 Example  : The mansion was built in 2013.
Continuous        :  was / were + being + past participle

                 Example : Your gown was being washed .
Perfect                 :  had + been + past participle

                 Example : The fence had been painted in green .
Simple Future  :  will + be + past participle 

                 Example : The packet will be sent immediately .
Perfect                   :  will + have + been + past participle

                 Example : The article will not have been read ninety times .

Note :

The shape of the perfect continuous passive should be avoided because of complicated and elegant .
Passive Voice on Infinitive

Passive form of Infinitive phrase ( infinitive phrase ) can serve as subject , object , or modifier in a sentence . Formulas and examples of the passive infinitive form is as follows .
( to ) be + past participle
example :

    To be accompanied with him is a bad idea. ( Subject )
    Everyone needs to be loved . ( Object )
    He is the man to be trusted for all the things. ( Modifier )

Passive Voice on Gerund

Passive form of the gerund can function as subject , object , and object of the preposition in a sentence . The following formulas and examples of passive gerund form .
being + past participle
example :

    Being accompanied with him is a bad idea. ( Subject )
    My brother enjoyed being taken to the beach . ( Object )
    My brother 's happy of being taken to the beach . ( Object of preposition )

bagi-bagi ilmu: Tugas Softskill Perilaku Konsumen ppt

bagi-bagi ilmu: Tugas Softskill Perilaku Konsumen ppt: Tugas Perilaku Konsumen

Tugas Softskill Perilaku Konsumen ppt

Tugas Perilaku Konsumen

tugas essay " KONSUMEN "

1.  PENGERTIAN KONSUMEN
Konsumen adalah setiap orang pemakai barang dan/atau jasa yang tersedia dalam masyarakat, baik bagi kepentingan diri sendiri, keluarga, orang lain, maupun makhluk hidup lain dan tidak untuk diperdagangkan. Konsumsi, dari bahasa Belanda consumptie, ialah suatu kegiatan yang bertujuan mengurangi atau menghabiskan daya guna suatu benda, baik berupa barang maupun jasa, untuk memenuhi kebutuhan dan kepuasan secara langsung. Konsumen adalah setiap orang pemakai barang dan atau jasa yang tersedia dalam masyarakat, baik bagi kepentingan diri sendiri, keluarga, orang lain, maupun makhluk hidup lain dan tidak untuk diperdagangkan. Jika tujuan pembelian produk tersebut untuk dijual kembali (Jawa: kulakan), maka dia disebut pengecer atau distributor.

2. HUKUM PERLINDUNGAN KONSUMEN
Hukum perlindungan konsumen yang berlaku di Indonesia memiliki dasar hukum yang telah ditetapkan oleh pemerintah. Dengan adanya dasar hukum yang pasti, perlindungan terhadap hak-hak konsumen bisa dilakukan dengan penuh optimisme. Hukum Perlindungan Konsumen merupakan cabang dari Hukum Ekonomi. Alasannya, permasalahan yang diatur dalam hukum konsumen berkaitan erat dengan pemenuhan kebutuhan barang / jasa. Pada tanggal 30 Maret 1999, Dewan Perwakilan Rakyat (DPR) telah menyepakati Rancangan Undang-Undang (RUU) tentang perlindungan konsumen untuk disahkan oleh pemerintah setelah selama 20 tahun diperjuangkan. RUU ini sendiri baru disahkan oleh pemerintah pada tanggal 20 april 1999. Di Indonesia, dasar hukum yang menjadikan seorang konsumen dapat mengajukan perlindungan adalah:
·            Undang Undang Dasar 1945 Pasal 5 ayat (1), pasal 21 ayat (1), Pasal 21 ayat (1), Pasal 27 , dan Pasal 33.
·     Undang Undang No. 8 Tahun 1999 Tentang Perlindungan Konsumen (Lembaran Negara Republik Indonesia tahun 1999 No. 42 Tambahan lembaran Negara Republik Indonesia No. 3821
·     Undang Undang No. 5 tahun 1999 Tentang Larangan Praktek Monopoli dan Persaingan Usaha Usaha Tidak Sehat.
3.KEPUASAN KONSUMEN
Kepuasan konsumen adalah tingkat perasaan konsumen setelah membandingkan antara apa yang dia terima dan harapannya (Umar, 2005:65). Seorang pelanggan, jika merasa puas dengan nilai yang diberikan oleh produk atau jasa, sangat besar kemungkinannya menjadi pelanggan dalam waktu yang lama.Menurut Philip Kotler dan Kevin Lane Keller  yang dikutip dari buku Manajemen Pemasaran mengatakan bahwa Kepuasan Konsumen adalah perasaan senang atau kecewa seseorang yang muncul setelah membandingkan kinerja (hasil) produk yang dipikirkan terhadap kinerja yang diharapkan (2007:177).Memuaskan kebutuhan konsumen adalah keinginan setiap perusahaan. Selain faktor penting bagi kelangsungan hidup perusahaan, memuaskan kebutuhan konsumen dapat meningkatkan keunggulan dalam persaingan.DAFTAR PUSTAKAhttp://adimanpangaribuan.blogspot.co.id/2012/06/pengertian-konsumen.htmlhttps://mardyantongara.wordpress.com/2013/04/16/perlindungan-konsumen/http://www.kajianpustaka.com/2013/04/pengertian-faktor-pengukuran-kepuasan-konsumen.html